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 Barnett on Business Travel for 1992

chris December 1: SWEATY PALMS AND AIRLINE ADVERTISING
Legendary humorist Stan Freberg created what may have been the greatest advertising campaign in airline history. It was whipped up in 1967 for a struggling West Coast carrier called Pacific Air Lines and has become known as the "Sweaty Palms" campaign. He was so hilarious--and so true--that it is enshrined in the Smithsonian Institution.

October 5: HOTELIERS DEMAND THEIR DUE ON THE ROAD
When hoteliers hit the road, they donít really kick back or unwind. Instead, they survey their surroundings, whether in a tiny, out of the way inn or an upscale chain, for signs of poor service and other turnoffs. Unsurprisingly, personal security is a hot button regardless of the venue.

March 15: CORPORATE TRAVELERS SHARE THEIR BEST TIPS
Hard-core corporate travelers are finding different ways to cope during the recession. Although some still travel regally, many are pinching pennies. But their money- and time-saving tips for traveling smarter apply no matter the budget.

February 9: HOTELS REPAY ENVIRONMENTAL DEBT
If protecting the planet you travel around is important to you, patronize the companies that share your concern. The travel industry is starting to repay a few social or environmental debts and some hotel chains are making a genuine difference.

January 26: JOURNAL GUIDES HELP BUSINESS TRAVELERS SAVE
The Wall Street Journal "Guides to Business Travel" are the print equivalent of having a business associate meet you in a foreign destination and guide you around. Instead of fluff, the books feature insidersí advice and money-saving tips, along with key business resources, restaurant recommendations, hotel rankings and detailed info on transportation options and tipping.

January 12: SAVVY TRAVELERS SHARE TIPS ON FINDING GREAT DEALS
Even in the face of a deep recession, the savviest travelers arenít staying home. Instead, theyíre digging for travel deals wherever they can find them. Hereís their take on how to find air and hotel bargains.

January 5: STRENUOUS PAMPERING AT MAUI FOUR SEASONS
The Four Seasons Resort Wailea is the first true business resort: a work/play paradise with palm trees and PCs. As efficient as a great Asian or European business hotel, its business services include a personal concierge and office-restaurant for private meetings. Downtime options include two fitness centers (one open-air); a lavish spa; acclaimed international chefs and Asian cuisine and lots of tiny, thoughtful touches that make it a haven for the driven.

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